How-to guides, AI insights, and building in public.
Zendesk, Intercom, AI chatbots, in-product assistants — here's what each category actually does, what it costs, and which ones work together.
We took Microsoft's worst idea and made it good. An AI buddy that sees your screen, talks to you, and points at stuff. No paperclip.
Forget YouTube tutorials. Here's how I use an AI that sees my screen to learn any new tool — Figma, Blender, DaVinci Resolve, whatever.
Text-only AI is limiting. Screen-aware AI understands context like a human sitting next to you. Here's what that looks like in practice.
A practical guide to what you should automate, what you should keep human, and the one approach most teams overlook entirely.
Product tours have a ~20% completion rate. Here's why that happens, what the alternatives look like, and when a tour is still the right call.
Checklists and product tours have a 20% completion rate. Here's what actually gets users to stick around, and it's not another tooltip.
Most ecommerce chatbots are glorified FAQ buttons. Here's what's changed with AI that can see your product pages, and why it finally matters.
The average Shopify store converts at 1.4%. Here's what the stores doing 3-5% are doing differently, and why most CRO advice misses the biggest lever.